PRESS
GUNNAR OPTIKS SUPPORTS VETERAN NONPROFIT OSD
WITH PHILANTHROPIC MATCH INITIATIVE
CARLSBAD, Calif. (May 5, 2020) – GUNNAR Optiks, the leader and pioneer of performance enhancing, blue light blocking glasses, joined forces with OSD (Outperform, Serve & Develop) to give back to veterans through a match donation initiative surrounding the launch of its newest frames, “Pendleton.” In support of U.S. Veterans during National Military Appreciation Month, GUNNAR released a limited-edition patriotic glasses case, which customers will receive if they donate an extra $5 with their purchase of Pendleton. GUNNAR will match each donation and give OSD 100% of the proceeds to support their award-winning veteran programs which emphasize social connectivity, professional development and community service.
GAMING POWERHOUSES GUNNAR OPTIKS AND ESL
ANNOUNCE GLOBAL LICENSING AGREEMENT TO CREATE
UNIQUE LINE OF GLASSES FOR ESPORTS PLAYERS AND
FANS
CARLSBAD, Calif. (April 23, 2020) – GUNNAR Optiks, the preeminent force and #1 in gaming glasses, announced a three-year licensing agreement with ESL, the world’s largest esports company. The two companies have joined forces to bring both esports players and fans alike a new range of ESL branded gaming glasses. GUNNAR and ESL will work hand-in-hand to launch two collaborations later this year, with more to come in 2021 and beyond. Beanstalk, ESL’s global brand extension licensing agency, secured the partnership with Gunnar.
GUNNAR OPTIKS OFFERS “PROTECTION FOR ALL EYES”
WITH THE LAUNCH OF NEW VERTEX AND INTERCEPT
BLUE LIGHT BLOCKING LENS OPTIONS
FANS
CARLSBAD, Calif. (Mar. 3, 2020) – GUNNAR Optiks, As the leading purveyor and trailblazer of blue light blocking computer and gaming eyewear, today announced the expansion of their most popular gaming and computer glasses with the launch of the new Vertex & Intercept lens options.
GUNNAR OPTIKS EXPANDS FASHION-FORWARD
EYEWEAR LINEUP WITH LAUNCH OF MODERN AND
STYLISH “EMERY” BLUE LIGHT BLOCKING GLASSES
CARLSBAD, Calif. (Jan. 14, 2020) – GUNNAR Optiks, the innovation leader in blue light blocking computer and gaming eyewear, announces new “Emery” frame style. Expanding its eyewear lineup to offer contemporary and fashionable glasses, “Emery” is designed to prevent digital eye strain and provide the ultimate viewing experience when using digital devices.
GUNNAR OPTIKS TRAILBLAZES PERFORMANCE GAMING
EYEWEAR CATEGORY WITH NEW LINE OF
CUSTOMIZABLE “TORPEDO” BLUE LIGHT BLOCKING
GLASSES
CARLSBAD, Calif. (Aug. 13, 2019) – GUNNAR Optiks, the innovation leader in blue light blocking computer and gaming eyewear, expands their lineup of performance gaming glasses with the launch of “Torpedo 360” and “Torpedo Fit.” These advanced glasses offer gamers customizable frame and lens options designed to enhance focus, heighten visual endurance and elevate gaming performance.
GUNNAR OPTIKS EXPANDS LINEUP OF CATEGORY
LEADING BLUE LIGHT BLOCKING GLASSES WITH ALL
-NEW “CRUZ” FRAMES OFFERING A LENS FOR
DEVELOPING EYES
CARLSBAD, Calif. (May 14, 2019) – GUNNAR Optiks, the innovation leader in blue light blocking gaming and computer eyewear, today launched its latest line of performance glasses, “Cruz.” Designed for adolescents age 12 and up, “Cruz” features the benefits of GUNNAR’s patented lens technology and is engineered to protect developing eyes from digital screens. The all-new “Cruz” provides superior protection against the short and long-term effects of digital eye strain and exposure to the artificial blue light emitted from digital screens including headaches, dry eyes, blurry vision, eye fatigue and macular degeneration.
COMPUTER AND GAMING EYEWEAR LEADER GUNNAR
OPTIKS ENGINEERS TECHNOLOGY TO BLOCK 98-
PERCENT BLUE LIGHT WITH LAUNCH OF NEW AMBER
MAX LENS
CARLSBAD, Calif. (Apr. 16, 2019) – GUNNAR Optiks, the innovation leader in blue light blocking gaming and computer glasses, today announced the expansion of their patented lens technology with the new “Amber Max” lens. Designed with a “Blue Light Protection Factor™,” (BLPF) of 98 for maximum protection, GUNNAR’s new “Amber Max” lens provides a solution for consumers highly sensitive to artificial blue light and looking to improve sleep patterns.
GUNNAR OPTIKS TAKES BLUE-LIGHT BLOCKING
COMPUTER & GAMING GLASSES TO THE NEXT LEVEL
WITH LAUNCH OF FASHION FORWARD “ATHERTON”
AND “MENLO” FRAMES
CARLSBAD, Calif. (Feb. 4, 2019) – GUNNAR Optiks, the innovation leader in blue-light blocking eyewear, launches “Atherton” and “Menlo” frame styles expanding its gaming and computer lineup to offer modern, fashion forward glasses designed to prevent digital eye strain and improve daily performance.
GUNNAR OPTIKS REINFORCES LEADERSHIP IN
PERFORMANCE EYEWEAR FOR GAMERS WITH LAUNCH
OF BLUE-LIGHT BLOCKING “TORPEDO” GLASSES
CARLSBAD, Calif. (November 12, 2018): GUNNAR Optiks, the innovation leader in blue light blocking gaming and computer eyewear, continues its leadership within the esports and gaming community with the launch of the new “Torpedo” frame style.
GUNNAR OPTICS LAUNCHES INNOVATIVE LINE OF BLUE
LIGHT BLOCKING READING GLASSES WITH PATENTED
LENS TECHNOLOGY REDUCING DIGITAL EYE STRAIN
CARLSBAD, Calif. (Sept. 20, 2018): GUNNAR Optiks, the innovation leader in blue light blocking computer eyewear, launched a new collection of blue light Reading Glasses to safeguard the vision of digital device users. For more than a decade, GUNNAR has been protecting eyes with its patented lens technology to reduce digital eye strain and block blue light. The brand-new line of Reading Glasses provides a blue light solution for users requiring additional focusing power to clearly view digital screens.
HIGH-TECH MEETS HIGH FASHION IN GUNNAR OPTIKS’® NEW WORK-PLAY™
LENS TECHNOLOGY
CARLSBAD, California – (March 19, 2018): GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, proudly announces the release of their uniquely versatile Work-Play™ lens technology. A dual-purpose lifestyle lens, the new Work-Play is designed for indoor blue light protection from digital screens which then transitions to a sunglass for outdoor protection from UV light and the sun’s rays.
DO SHARKS FANCY ENHANCED VISION AND IMPROVED
DIGITAL PERFORMANCE?
CARLSBAD, Calif. – (February 15, 2018): GUNNAR Optiks successfully presented their one-of-a-kind digital eyewear on ABC Network’s Shark Tank on Sunday, February 11. GUNNAR Co-Founder Joe Croft and his team still had a lot to prove to gain a partnership with one of the world’s leading venture capitalists, Lori Greiner.
GUNNAR REVOLUTIONIZES LENS DESIGN WITH THE
LIQUET LENS
CARLSBAD, Calif. – January 29, 2018 – GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, is proud to introduce the latest advancement in powerful eye protection: the Liquet Lens™. For over a decade, GUNNAR has led the way and pioneered the field of computer protection using cutting-edge science and technology to develop eyewear that safeguards vision from the harmful effects of digital eye strain. Now, taking things a whole lot further, GUNNAR has revolutionized its protective lenses by combining its proprietary filter against artificial blue light with a lens that’s almost 100% clear.
GUNNAR PARTNERS WITH COKE ESPORTS FOR LIMITED
EDITION ENIGMA
CARLSBAD, Calif. – January 22, 2018 – GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, is extremely excited to announce it has partnered with Coke eSports on a collaborative GUNNAR x Coke eSports project. Coca-Cola™ has been growing in the gaming and esports worlds over the past few years, and it was just a matter of time before they joined the GUNNAR Movement. Already in development with the help of the Coke eSports team, a Limited Edition Coke eSports-branded ENIGMA and microfiber bag will soon be landing in the hands of Coke eSports’ biggest gaming influencers. This exclusive project has already begun to roll out and will continue over the coming weeks.
GUNNAR PARTNERS WITH UNIKRN – TO ALLOW UKG
PURCHASES ON GUNNAR.COM
CARLSBAD, Calif. – January 11, 2018 – GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, is taking online retail to new heights by partnering with Unikrn, Inc. ® and bringing their Unikrn Wallet platform to gunnar.com for online purchases using UnikoinGold (UKG), their proprietary cryptocurrency. GUNNAR was one of the first and original non-peripheral-based companies in the world to support gaming and esports, and now with Unikrn, they can.
ARE YOU IGNORING THIS DANGEROUS, HIDDEN HEALTH
HAZARD?
CARLSBAD, California – (October 30, 2017): GUNNAR computer eyewear is on a mission to save America’s vision. While you may not yet know about the digital eyewear movement, you soon will. Much more than a mere trend, fad, or accessory, these glasses are essential protection against the daily threat that your cell phone, computer, and tablet pose to your vision and health. If you’re like most Americans, you spend almost half of your day staring at screens. These days, we can’t escape the increasing reliance on digital technology; from Facebook and email to searching Google for the best restaurants, the world of information at our fingertips entices us to spend more and more time in front of digital devices.
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